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Top 5 must include elements while designing business cards

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The advancement of technology has a significant impact on the way we communicate around the world. Today we can connect to people in many ways. Majority of them have mobiles and are part of several social media networks.  Since everything is digitally connected, it is easy to feel that business cards are on the way extinction. However, the fact is that they can offer a lot.

Business cards have been around for years. Before the development of digital resources, they were the only way to share business information with another person or clients.  In this technology-driven world, many business owners question the relevance of business cards. They think why we need them when we are digitally connected. No doubt, technology advancement has made networking easier; buy a well-designed business card still holds its own importance.  As per a study, 27 million business cards get printed on a daily basis.

Business cards are one of the most economical marketing tools to make the first impression and tell a business story. Due to cut-throat competition in the marketplace, professionals or business owners look for all possible mediums to connect with their customers or clients. For them, every mode of connectivity is an asset.  Business cards are considered to be one of the primary modes of connectivity with a client or an influencer.

The year is quickly coming to an end. You may be thinking to update your business visual elements to kick off 2018. One of the most noticeable components of your printed materials is perhaps your business card.  It is the first thing that not only adds a real personal touch but also makes you look more professional. So it becomes imperative to have an exceptional business card design. We have listed the top five elements that need to be included while designing your business card.

1) Design:  A business card design can have a significant impact on prospective clients or customers. The principle not only applies to business cards but all other things as we use and see. Paul Rand, a renowned graphic designer, has rightly said, ‘Design in a silent ambassador of your brand.’ You cannot use the same design or typography in all the business cards. For instance, if you are in the fashion industry, you may choose the design which gives it a more elegant and stylish look. When we talk about design, typography plays a vital role in conveying information clearly with proper effect. When selecting typography, try not to choose more than two fonts. Colors to play an essential role in communicating the type of business you are in. It has the power to evoke a particular emotion. Choose the color that n only grab the attention, but also match with your brand identity.

2) Shape:  Who says that the shape of a business card has to be rectangular? Though this shape is widely used in all the businesses, you can choose to have a different and unique shape to get the required attention. Gone are the days when companies can have only limited shapes in their business card design. Today, printing techniques have grown significantly providing graphic designers more room to experiment with unique shapes. For example, using a die-cutting technique, the designer can create a business card design to any shape. The technique also allows placing holes in the center of a card to create a responsive design. 3D design is even more advanced technique. With the help of this technique, you not only design a card but create a small item with the vital information on it — the shape of the business card upon the message you want to convey. Whichever shape you choose, make sure it reflects your brand appropriately. Selecting a key shape for your technical service providing business, for instance, will not make any sense.

3) Content: Another essential element of a business card is the content you put on it. Never forget that the primary purpose of the business card is to provide the information and generate more leads. Therefore, it is necessary that you add all the vital information you think can be useful for the prospective client or customer. Here are the most critical contents for your business card design:

  • Logo and tagline: A logo is a graphic representation of your brand. Adding a company logo and tagline (if any) is a great way to build awareness. Customers may lose your business card, but they will certainly remember the logo that they have seen on your visiting card. So make sure the logo is appealing. To create one such logo for your business, you can get in touch with Designhill a one-stop solution for your entire graphic design needs.
  • Contact Information: If you want people to contact you, you have to provide them with your contact details such as phone number, email address, website URL, etc. Business cards create a personal connection with your prospects. You surely don’t want to break that connection.
  • Social media handles: In the world where everything is digitally connected, surely you won’t like to leave an impression to your prospects that you are not part of this digital world. So, it’s important to add social media icons to your business card. It will not only help you in increasing social media followers but also link both of your marketing efforts — offline and online.


  • QR codes: Adding QR codes on your business card is a great way to provide additional information to the prospects. You may have created a few videos and written interesting blogs. These are considered to be the best ways to personalize your business. But at the same time, it’s quite challenging to make your customers view them. Putting a QR code will not help you to overcome this challenge.

4) Paper Quality: The quality of your business card paper says a lot about how much you care about the details. To lower the printing cost, many businesses choose a low-quality material. They are unaware of the fact that most prospects may take their decisions on the basis of the quality of the business card only. The development in the printing technology has made it possible for printers to write information not only on plain paper but also on materials like wood, plastic, foil, etc.

5) White Space: How many times have you been handed over a card with overly stuffed information? Undoubtedly, the primary objective of a business card is to provide vital information. But it is not a place to make things look cluttered. A simple and clean design with proper white space is essential to highlight the critical information about the business. Since the name has the term ’white’, it doesn’t mean it has to be white. It just means to give space on your card for the information to breathe easily.


Business cards might look old-fashioned to X & Y generation, but they are still one of the great tools to convert your leads to clients. It not only gives you the opportunity to make the first impression but also communicate your brand story. Just because it’s a small piece of paper, it doesn’t necessarily mean that you should put less effort into creating it. A well-designed business card can actually do a lot more than what you think.  Putting all the elements mentioned above creatively can help you in getting the required attention. Check out some great business card designs at Designhill—a leading marketplace for all your designing needs. It offers a tremendous AI-powered business card maker tool to create a personalized card on your own within minutes.

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