Digital Marketing Tackling Website Re-Designing Procedure by Following Successful UX Steps Posted on September 11, 2018 Comments Off on Tackling Website Re-Designing Procedure by Following Successful UX Steps 0 110 For many unsuspecting users, website redesign basically looked like the facelift. It is nothing more or less. But in the case of UX designers, website redesigning procedure is not quite just a facelift but more than that. It talks about a lot of iterating, creative thinking, endless discussions, and meticulous planning. Must UX design is primarily things behind the scene, which people generally take for granted. Your user gets the chance to see finished products and will never come across the workload that took for gaining the result. As with any point in UX design, you need to have a pre-planned procedure set for getting results. Without any proper plan, things are subject to go wrong. So, working on a promising well-thought plan can help determine the designers in delivering a good experience. In this source, you will come across some steps you need to tackle the website redesigning process. Following the points will help in designing websites from the scratch. Know more about the brand’s attributes: Around 42% people don’t have that trust in brands. This is an alarming figure, which is a result of multiple broken promises and even brands not meeting their said expectations. In case you are planning to undertake website re-design tasks for clients, you have to understand the brand’s attribute first. Gaining a slight knowledge of this information will help you to design appropriate solutions, not just the clients but for the audience as well. Brand attributes are basically descriptive, that a client has. This will rise naturally from the customer base. But there are other companies taking time to identify characteristics on their own and start developing the same. Cultivating those brand attributes is important as those will make memorable and attractive designs for users. It is more like the client’s personality. You get the chance to identify brand’s attributes through surveys, brainstorming with stakeholders and SWOT analysis. You can also try using some helpful analogies as those are beneficial when you are planning to be really specific. The brand attribute season must have a statement, clearly explaining the company, their services, their ways of work, and the results. Trying to create user personas: You can always ask for the best re-design website solutions from talented and experienced UX design research firm. The team from the center will tell you to work on user personas. A targeted persona has the power to create a website 2 to 5 times more effective and easier. It always takes time to know about the person to whom you are serving. Before you write content or start working on graphic design, you have to understand more about the audience. One best and proven way to understand audience is through specific user personas and building unique themes. By creating the ideal customers, you can design the best solutions too. User persona helps in generating empathy which is important while going through the website re-design procedure. It helps in ensuring that user stays always at front of mind and will have problems you are solving. There are four perspectives of the persona you have to work with. Those are role-based, goal-directed, engaging and fictional. No matter whichever perspective you are planning to work with, it is vital to make those in details, based on data and well accepted by clients. Mixing website goals with that of marketing ones: There are so many reasons why clients will plan to redesign the website. Whether it is for dusting off the basic old look to make something fresh and attractive or because you have not been seeing results you have asked for, it is mandatory for the website redesign to have some goals. Your clients will already have business goals outlined. This goal is more like lead goals or revenue ones. In case they don’t have any outlined already, don’t forget to ask about it. The goals are vital for creating the best website. Moreover, you need marketing goals to be well aligned with website ones. After building a website if the client fails to see an uptick in sales, it means that website design is bad automatically. Sometimes, your client might want to increase around 15% of sales with 10% of that being organic traffic. During such instances, you may have to work on SEO on a full website and establish a blog to address each segment. Whenever you are trying to set a goal, you have to follow one norm, known as SMART. It is specific, measurable, attainable, revenant to the design and also time-related. Here, you don’t have the chance of presenting a vague design. Carrying a UX audit: Well, what people actually don’t know is that a new website redesign does not always have to be born from the old one’s ashes. You can still make proper use of information and content on client’s present website to help inform some UX decision and designs while moving forward. UX Audit will help in understanding the areas that are working and what are not working on the client’s present setup. Audit helps in checking the present website taxonomy of the client and presenting a bigger picture on the present website’s structure. It helps in making the right amendments. The audit further helps in discovering traffic and engagement, conversion metrics, sales data, UX friendliness of the website and usability problems. You can work on audits externally or internally and within a permitted budget plan. Any good audit needs to be pre-planned with a time and specific goals. After completion of the audit, you might have to consider the features you plan to prioritize or remove. Generating proper user stories: After you are through with user personas, you need to create user story. These stories will be working more like your agile tools in UX strategy. It helps in bringing life into multiple experiences. The user story is more like a narrative of ways the user will experience a site. It helps in designing features, which will anticipate user’s needs and help you accomplish your goals. Following these steps will definitely help you big time in re-designing your website for a better user experience. For any further detail, be sure to catch up with an experienced UX designer for advice.