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8 Latest Mobile App Development Trends in 2018

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The era is passing through a drastic technological revolution. The end of 2017 had left us with lots of hopes by making assumptions on the upcoming mobile app development trends. We are in the middle of 2018, and fortunately many of the assumptions have turned true and expected to have a promising growth in the second half of the year.

With the increase in the usage of mobiles, tablets, and such other devices, the mobile app market is booming. There are millions of apps, and the number is growing with each passing day. Apps have totally reshaped everything—from booking cabs to renting accommodations or sending free messages. And the biggest of all them — your memorable moments can be captured by using certain apps.

The mobile industry has been rising very quickly. Currently, there are around 2.53 billion Smartphone users worldwide, and the number is expected to touch 2.87 billion by the end of 2020. This will give app developers a bright future in the industry. As per the statistics, there will also be an increase in the number of app developers from 12 million to 14 million by 2020.

Today, companies have started investing more in developing mobile apps in order to expand brand strategy and increase customer engagement. Regardless of the business size, every company is diving into the pool of mobile app design to stay in the cut-throat competitive marketplace. However, just adopting the right strategy will not guarantee the success of an app. We have come up with a list of the latest mobile app development trends predicted for 2018, following which you can stay ahead in the competition:

  • Artificial Intelligence (AI): AI is gaining huge popularity due to the rapid advancement in technology and will continue to grow for years to come. Integration of AI with mobile apps not only makes apps smarter, but also benefits the companies. It allows them to experience major growth in the productivity by investing less in the resources. In 2017, Apple integrates Siri into their application and soon after the launch, plenty of applications started creating an artificial smart assistant. Recently, Google launched “Google Duplex” where people can have a natural conversation to carry out their day – to – day tasks. Industries like real estate, education, banking, etc. too have started using AI technology. According to International Data Corporation (IDC), AI industry is expected to grow $52.2 billion by 2021.
  • IoT Development: The internet of things (IoT) has become altogether a new industry. With this technology, people can control equipment through remote controls or apps. The increase in the usage of smart devices has encouraged the developers to indulge into the IoT. A great boom has been seen in this trend previous year and is predicted to be seen in the coming years as well. According to Statista stats, in 2017, 20.35 billion IoT apps were installed and the number is expected to increase to 75.44 billion by 2025. Some of the popular IoT integrated mobile apps are Bluesmart app, U by Moen, Ring video Doorbell etc.
  • Wearable technology: This industry is emerging rapidly and expected to flounce in days to come. Companies like Samsung, LG, Apple, and Xiaomi etc. have already started offering smartwatches and fitness bands. According to the Statista report, wearable market is expected to jump to 830 million by 2020. Most wearable devices require a separate platform, thus making important for the developers to choose the platform during the app development process. Example, Apple Watch runs on WatchOS while Android smartwatches run on WearOS.
  • Augmented and Virtual Reality (AR): In 2017, we came across drastic changes in the entertainment and gaming industry just because of Augmented and Virtual Reality. Example, Pokemon Go and Samsung Gear VR. Other sectors such as healthcare, textile, and real estate etc. implemented this technology the same year. For example, IKEA app— it gives previews of how furniture will look like at your location virtually. The technology is making a tremendous contribution to the success of the business and is expected to generate a total of $150 billion revenue by 2020.
  • Cloud-based Applications: Cloud services have totally changed the way we used to store and manage data earlier. G-drive, Dropbox, and iCloud etc. have become an integral part of our day to day life and there is more to come. In order to make the app function seamlessly, developers have started integrating cloud technology with mobile apps. Cloud-based apps are easier to develop as they don’t need separate platforms like iOS and Android. A single app can work with both the platforms. Companies like Amazon with a bigger database are using AWS (Amazon Web Service) as their cloud computing backup.
  • Chatbots: In today’s world, customers expect personalization for everything. It is one of the best marketing investments that companies should make in. Chatbots provide an opportunity to boost customer engagement and loyalty by offering tailor-made experience to customers. For instance, Amazon’s Alexa, Apple’s Siri, and Google’s Duplex etc. These tech majors have made huge investment in this technology and have been successful reaping the benefits of maintaining a relationship with their customers. And businesses like food and cab service too have joined the race. The trend is expected to grow in the coming years. As per the report, 85% of people will manage to maintain their relationship with companies using Chatbots by 2020.
  • Mobile payments: The expansion in e-commerce and online banking has accelerated the growth of online payment options. But with the introduction of e-wallets such as Apple Pay, and Google Pay Send, etc., people are rapidly shifting to m-commerce. Mobile payments have made bill payments and money transactions much easier than ever before. Currently, Samsung pay is also gaining popularity. Companies usually use an iconic logo highlighting “Pay” in the icon to differentiate it from their own other apps. As we move on, we can see more advanced mobile payment options in 2018.
  • Facial Recognition Technology: Enabled with the facial recognition technology, app allows a multifactor user authentication with the face login. The technology is trending and expected to grow significantly in years to come. By implementing this technology person can unlock their phone and secure their personal data on mobile. There are few apps that have successfully implemented the technology and currently ruling the market are —Facelock, Truekey, FaceVault, and FindFace etc. As per a study, the facial recognition market is expected to rose to USD 7.76 billion globally by 2022.



The ongoing era is passing through a drastic technological revolution and there’s always a big innovation coming in the sector. Technology has potential to solve intricate problems and turn around our entire lives on a grand scale. The mobile apps industry is growing with great pace and will continue to grow in the coming days. The mobile apps development trends mentioned above are expected to rule in 2018 and years to come.

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