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What is Content Marketing? | Examples

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What is Content Marketing? | Examples

In this article, you’ll learn what it’s all about, why other businesses do it, what are the two mistakes to avoid when creating content, and ultimately, how to drive traffic with your content!

What is the purpose of content marketing?

Content creation is used for many cool things.

  • This is the best way to attract traffic to your website;
  • It’s super good for SEO in search engines ;
  • It creates a positive attitude towards your brand with people who benefit in one way or another from your content;
  • It moves people forward in their buying process;
  • And it differentiates itself from its competitors.

There are 1000 other reasons to do content marketing, share the ones that come to mind in the comment section! If you are interested in little gadget like Bluetooth Transmitter I advise you to read all the reviews about that before purchasing.

The content creation process

Content marketing really works wonders (when done right). But if it’s so magical, why are not so few companies getting into the bath?

Good question!

First, it’s expensive to outsource, it takes time to do it yourself, and it does not go out of style. More importantly, entrepreneurs do not know where to start. When they try, they do it to the right franquette and improvise. The results do not come fast enough and they give up.

So, how do you succeed in a successful content marketing campaign? Rather than explain what to do, I’ll tell you what to avoid!

In fact, if you pay attention to two big mistakes in content marketing, you should be fine!

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A bad example of content creation.

Put in context: you are a lawyer who specializes in divorces.

So you start writing blog posts that talk about couple relationships in general. Example:

  • 5 tips for a better life for a couple.
  • Couple in crisis? Here are 3 communication tips.
  • How to know if it’s the right one? Etc.

In this way, you attract people who are obviously in a relationship on your website. Sooner or later, many of these visitors will need your services … Right?

While these tickets have everything to be super popular and attract a lot of traffic, I do not think this is the best strategy to increase your sales.

People will find your website contextually through the search engines. So from an SEO perspective, you’d be better off creating articles or videos that a person wanting to divorce will indirectly search on the web!

In trying to target your audience in general, you made the first mistake in content marketing: creating the wrong content for the right audience.

Also Read: Book Publisher Empowers Writers Through Self-Publishing

 

A good example of content creation.

If you want to sell your services, here are some examples of blog posts to write:

  • 4 clues that he is cheating on you;
  • 7 signs that it’s time to leave;
  • He deceived you, what to do? Etc.

Ok It’s dark a little, I agree with you. But I think the example puts things in perspective!

These articles will a) be extremely popular on social media and b) be very popular on search engines!

You might also decide to try to educate people through the divorce process!

Example:

  • Divorces: 5 tips to make it less painful;
  • Here is the testimony of 4 women who, like you, were afraid of divorce.
  • Ask for a divorce, easier than you think!

These publications will attract a little less traffic, but the angle engages readers in a completely different way. I think a mix of both could be a good strategy!

The second error when creating content

Sometimes the problem is that we are not just talking to the right people.

An SEO specialist who talks about optimization techniques will not attract customers, he will simply attract other SEO specialists … That is, his COMPETITION!

If you sell training, it’s perfect. But if you want to sell your services, then you have to change your approach!

The most important thing in content marketing is to know and define your audience well. Who are they? What are their needs, desires and frustrations? And more importantly, how to use this information to get them to consume your products / services!

The SEO specialist is aimed at business leaders and executives. He has to explain to them the importance of good SEO and why they leave a lot of money on the table.

Not only that, but he must do it using the language of a non-SEO specialist!

Good titles for an SEO specialist could be:

  • SEO does not have to be expensive, does your agency scam you?
  • You paid the total for a site, but where are the results???
  • You know it’s important, you just do not know how much.

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How to promote its content?

I think people are really getting lost at this stage. Nobody likes to sell. Self-promotion is heavy.

However, with the right attitude and the right tools, it can easily become fun.

I think having a list of emails is really important, especially if you want to be able to sell your services. I’ve done here a series of 3 blog posts that explain how to create, monetize and grow your e-mail list .

Then you must of course register on social media! Do them all. Pinterest, Google+, Twitter, Instagram, etc. I insist that you do it with all social media just for 2 reasons:

  1. Collect the incoming link that points to your site in the bios.
  2. Reserve your name in case you decide to use this media later.

Post on those with which you are comfortable and add gradually with time.

Finally, you do not have to do this alone! Form partnerships with other companies serving the same audience as you!

The SEO guy can partner with a social media guy, another web design guy, a guy who sells SEM and another who does commercial writing.

Same thing for our first example! If you are a lawyer, you can get in touch with psychologists specializing in couple’s therapy for example!

And who says you have to create the content yourself!

If you are an artist selling canvases, you have every interest in partnering with an interior designer.

Conclusion

Here’s what to do in 4 easy steps:

  1. Define your audience. Who are they? What are their desires / needs / frustrations / anxieties?
  2. Define the problem of your audience. What are the words / phrases that your audience is talking about the problem?
  3. Find a particular angle to get people’s attention and differentiate you. The goal is to maximize your search engine and social media traffic.
  4. Promote your content through the different channels: newsletter, social media, partnership and more.

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