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Strategizing ideas and developing content for social media isn’t rocket science. Although a broad spectrum of marketers around the globe haven’t been able to come to a conclusion about the perfect mix of content that proves to be a winner in every scenario. Your content will vary as per your brand and campaign needs and portrayal of the facts in a way where the consumer feels connected.

In today’s digital world, most of the businesses have their dedicated social media teams to leverage the tide in their favor, however, Webbiquity reports that many customers have reported bad experiences with social media marketing. Hence, as a business owner using social media to your advantage is critical, but you should also know how to maximize the impact of your social media campaigns in a positive way.

We have seen some interesting and unique social media campaigns in the near past. For starters, the use of videos and user generated content for storytelling has really picked up the pace. Here are a few social media campaigns from around the globe that made waves across various social media platforms- Facebook, Twitter, Instagram.

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