Digital Marketing Writers 7 Things to Consider When Designing and Developing a Website Posted on January 31, 2018 0 0 184 Creating a beautiful and user-friendly website is the order of the day. If a site is not rich in functionality and appearance, or if it lacks proper navigation and coding integrity, its online performance will suffer a great deal. Similarly, a quality website is often the one friendly to not only search engines but also to customers. More importantly, it has to aid in conversions by getting more visitors and traffic. Clearly, a lot goes into creating a website that supports your business endeavors perfectly. This is where the need is felt for designers and developers to work collectively and shape a website capable of creating the difference to the brand it represents. Here are 7 things to consider when designing and developing a website – Clean Design Creating a clean and appealing design is one of the essential steps of website development. The focus should be on creating a quality design which is attractive and has intuitive navigation to enable ease of reading. By having a clean design, you can make visitors focus on content rather than get confused with text and graphics. This is how superior user experience is delivered. Functionality A quality website is often the one having excellent functionality from the point of users and search engines alike. So, developers need to think whether there are loading issues or concerns with broken links. No site can be fully functional unless its security features meet the business needs. The essence of maintaining functionality of the website is to let visitors use and handle it properly rather than leave it confused. Navigation All quality websites are fitted with good navigation. They are well-placed visual signs and buttons to help visitors navigate from one place to another in a smooth manner. Its navigation streams have to make sense and there must be a sitemap so that anyone can visit through it in an easy manner. Plus, clutters should be deleted to decrease the load time of the site. Usability Easy to use websites are more beneficial for businesses than complex ones. Such sites keep customers interested, give them freedom to explore the content and add value to the business. Developers should also focus on presenting all information in a clear manner together with making the site easily accessible to users. Sites lacking usability often fail to add value to a business. Call to Action Your website is there on the web to develop a relationship with its customers. To make that possible, you need to place call-to-action on the site and encourage customers contact. This CTA should match the kind and level of engagement users seek from your site. It could be anything, from an invitation to the subscription to buying signal to quizzes etc. Clean, SEO-Friendly Code Not having clean, SEO-friendly code means your website will never be optimized. If the site’s code is improved, it can then boost your overall ROI through more visitors and traffic. If the codes are not in sync with optimization policies laid out by search engines, you would never be able to get desired traffic and visibility for the site. Multi-browser compatibility All top websites are the one having multi-browser compatibility so that users don’t face problem in accessing them. Even when you hire a digital agency London, it can’t help much if the site is not developed to be compatible with multiple browsers.